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Explaining my life as a couturier to a child

by Julie Goodwin, / Saturday March 16th 2019

I was interviewed by a primary school student last week, and because she was so young, I found myself really refining my answers to make them easy for her to understand. It made me think with great clarity about my work; having to simplify a concept like that really made me peel back a few layers.


Explaining my life as a couturier to a child – Julie Goodwin Couture Melbourne couturier


Starting a business

She asked me why I made the decision to leave advertising and start my own business. I remembered that I had been looking for a better work environment, one that would foster real teamwork and see people acknowledged for their efforts.

I couldn’t find what I was looking for, so I hired a team and created it. I even put it on the back of my first brochure. We had a joyful working environment, and I made my workroom staff do a lap of the catwalk after all my parades, because they played such a big role in my success.


An Open Letter to Fashion

Clare Press’ open letter to fashion on International Women’s Day expresses a natural extension of this. Why would we not want the people who make our clothes to be paid and treated fairly? It’s a simple concept that I connect with.


As Clare writes,

“Clothes cannot be beautiful if they’ve been made under ugly conditions.”

This concept of ethics is something I have always embodied and valued in my own work, not because it’s been a trending topic or something on the rise in the media, but because it’s who I am. I dress women because I am a woman, and I know what it feels like to wear a garment that feels good, because it’s made in good conditions.

Good fashion is about the impact, on yourself, your own confidence, and every pair of hands that have been a part of bringing it to life. It’s why I do what I do, and why I love what I do.

Erin Modaro interviews Julie Goodwin

A Julie Goodwin Couture shoot to define my everyday muses

I don’t do alterations, but they are central to my philosophy, and here’s a pile I did last week.

Julie Goodwin Couture features in ‘Sustainable Fashion Melbourne’

Jane Vandermeer and the art of holistic soulful styling

Meredith Ramadan may have swapped her every day suit for activewear, but her appreciation of good fashion hasn’t changed