Skip to main content

Explaining my life as a couturier to a child

by Julie Goodwin, / Saturday March 16th 2019

I was interviewed by a primary school student last week, and because she was so young, I found myself really refining my answers to make them easy for her to understand. It made me think with great clarity about my work; having to simplify a concept like that really made me peel back a few layers.


Explaining my life as a couturier to a child – Julie Goodwin Couture Melbourne couturier


Starting a business

She asked me why I made the decision to leave advertising and start my own business. I remembered that I had been looking for a better work environment, one that would foster real teamwork and see people acknowledged for their efforts.

I couldn’t find what I was looking for, so I hired a team and created it. I even put it on the back of my first brochure. We had a joyful working environment, and I made my workroom staff do a lap of the catwalk after all my parades, because they played such a big role in my success.


An Open Letter to Fashion

Clare Press’ open letter to fashion on International Women’s Day expresses a natural extension of this. Why would we not want the people who make our clothes to be paid and treated fairly? It’s a simple concept that I connect with.


As Clare writes,

“Clothes cannot be beautiful if they’ve been made under ugly conditions.”

This concept of ethics is something I have always embodied and valued in my own work, not because it’s been a trending topic or something on the rise in the media, but because it’s who I am. I dress women because I am a woman, and I know what it feels like to wear a garment that feels good, because it’s made in good conditions.

Good fashion is about the impact, on yourself, your own confidence, and every pair of hands that have been a part of bringing it to life. It’s why I do what I do, and why I love what I do.

The beauty of bespoke: why investing in quality fashion is smart dressing

Erin Modaro interviews Julie Goodwin

A Julie Goodwin Couture shoot to define my everyday muses

I don’t do alterations, but they are central to my philosophy, and here’s a pile I did last week.

Julie Goodwin Couture features in ‘Sustainable Fashion Melbourne’

Jane Vandermeer and the art of holistic soulful styling