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The White Label range of made-to-order shirts and blouses

Demi Couture

Pictured, left to right; Phoebe in the Classic Darted shirt in linen, Luciana in the Classic Darted shirt in cotton, Sally wears the Classic Darted shirt in silk twill, and Jan wears the Iman blouse in triacetate satin.

Discover our White Label styles

What is your perfect white shirt?

One that fits! In a beautiful fabric. A classic style. Why is that so hard?

Because everybody is different. Every. Body. But you would be surprised to learn how small the adjustments can be to make sure your shirt fits you the way you want it to.

It’s your timeless wardrobe staple; understated and elegant. Whether working from home or heading out, whatever your lifestyle, you can now find the one that fits the bill for your next white shirt moment.

From a soft tunic to a fitted shirt, our five styles are each available in any of four fabrics and made to fit every shape and size. There’re even options to customise cuffs, necklines, and hem shapes. Blouses can be ordered in pure linen, cotton, and silk, and mid weight triacetate satin.

I personally hand cut every piece, so I can make those little tweaks to every garment that mean your shirt or blouse fits the way you want it to.

Elegant, timeless, and expertly personalised for you.

– Tuck or half-tuck into relaxed jeans for an off duty feel.
– Tuck into suiting for a versatile day-to-night look.
– Leave loose over leather leggings for a luxurious play of textures.